Marketing
Customer segmentation from retail transactions
Group customers into actionable segments using PCA and clustering.
- Status
- Planned
- Dataset
- UCI Online Retail II
- Concepts
- feature engineering, PCA, k-means, cluster validation
Problem
What question does this project answer, and who would use the answer?
Data
Source, size, licence, and any cleaning applied.
Method
Steps taken and why each was chosen.
Results
Key numbers and charts, with an honest evaluation.
Limitations
What the result does not show.
Theory note
The core idea behind the method, in plain language.